By Susann Carmohn

Essay from the 12 months 2010 within the topic company economics - company administration, company Governance, grade: 1,3, Leuphana Universität Lüneburg (Institute for company improvement and Innovation Management), path: administration of switch, language: English, summary: the trouble lies, now not with the hot rules, yet in escaping the previous ones.
John Maynard Keynes

This essay explores with the speculation of direction dependence why a few agencies follow in the end loss-generating techniques and why do a little businesses leave out to strengthen new options to evolve to altering industry stipulations. direction dependence should be outlined as a dynamic idea assuming that preliminary occasions can more and more restrain current and destiny offerings. because of the present marketplace state of affairs this essay will attach the theoretical considera-tions of direction dependency with the problem administration. at the foundation of the most literature and with employing the theoretical version of Burgelman will probably be tested in how a long way does the version of direction dependency clarify the failure of the bancrupt vehicle producer Gen-eral cars. during this regard a few barriers of the Burgelman-model have been discovered.

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An analysis and explanation of the failure of General Motors on the basis of the theoretical framework of path dependency in the field of Crisis Management by Susann Carmohn


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