By Dr. Mahendra Kumar Padhy

The publication titled Advertising administration: conception and Practice is a radical and large textual content that includes the numerous complexities dealing with advertisers in India. The deep perception into the psychology and demographics of buyer that make up the 'Indian Context' offers a legitimate heritage for studying the middle of advertising combine at play during this state. by way of combining a rigour with relevance, the publication has made an immense contribution to advertisements literature.

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Advertising Management: Theory & Practice by Dr. Mahendra Kumar Padhy

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