By George Belch,Michael Belch
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Conventional examine equipment in advertising and marketing could be illuminating while used good, yet all too usually their data-driven effects fail to supply the intensity of figuring out that enterprises have to count on marketplace wishes. substitute industry study tools: marketplace sensing is a brand new method that allows researchers to get better intensity and that means from their learn and enterprises to make smarter strategic judgements.
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - advertising, Unternehmenskommunikation, CRM, Marktforschung, Social Media, notice: 1,7, Hochschule Osnabrück, Veranstaltung: Krisenkommunikation, Sprache: Deutsch, summary: In der Gesellschaft und Wirtschaft herrscht Aufbruchsstimmung, angetrieben von der Globalisierung, den Wirtschaftskrisen, Firmenfusionen und -verkäufen und seit Neuestem auch durch die zunehmende Digitalisierung.
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Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) by George Belch,Michael Belch