By Rushil Ranchod

This ebook presents a totally new and clean approach of realizing the ANC, via the best way the employer has advertised itself and outfitted up a particular model. the worry this is now not quite a bit with politics as with exposure, merchandising and propaganda – that's, with ideas of political persuasion.

In seven chapters we persist with the improvement of the ANC’s political business plan from 1955 to 2011. the writer makes a powerful case for disagreeing that advertising and marketing has loved a principal value in the ANC for a long time. by using formerly untapped resources, he presents us with very important insights into the tactic and decision-making strategy of the ANC at severe levels of its life, correct as much as the election crusade of 2009 and the Mangaung conference.

The publication demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

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